Over a year in the making, Twelve Weight recently launched a new Cotton Collection to join its tried and tested technical line of clothing.
The release includes: Keys Henley, Keys Polo, Icon Tee and a custom line of graphics. Considering fabrics, color, fit and all the details in between, Twelve Weight set out to make a collection that captures both comfort and style.
This natural fiber collection was intended to encompass timeless style and the essence of bold simplicity in a color and graphics story unique to the brand. Primarily known as a wearable sun protection provider, Twelve Weight sought to expand their product line into items that fit into your everyday life. At the center of the t-shirt collection sits the Icon Tee.
The goal was to take something so ubiquitous as a t-shirt and make it extraordinary. The line is made of 100% cotton jersey knit fabric, known best for being ultra soft and lightweight with a natural stretch. The carefully executed long and short sleeve shirts round out the graphic apparel offering, each taking inspiration from the Twelve Weight set of iconic elements (tarpon, the sun, custom typography and clean graphic design).
The Keys Henley and Polo are made of high quality lightweight “slub” cotton: a breathable material that allows for maximum airflow. Both styles are wardrobe staples that consider aesthetics, comfort and wearability. Each detail has been carefully considered, from the natural horn buttons to the labels and packaging.
Founded in 2012, Twelve Weight Apparel is dedicated to product designs that are driven by function and performance. Inspired by a passion for fly fishing and the outdoors, Twelve Weight products prioritize clean style, comfort and unrestricted movement.